Price Revision – April 2022
In 2014, we were excited to bring to you our magical delight in the form of an ocean raised barramundi ( Modha).
Whilst our model of farming is a sustainable alternative to catching fish from the sea, our costs are slightly higher as a result. But we knew the future of seafood lay in initiatives like ours; where one day when the fish in the ocean become scarce, we could still continue to feed the Nation.
Each barramundi you receive has spent over 1 year and 800 boat trips to and from our sea sites during that time. Our farming teams go out at the crack of dawn every single day and again at dusk. It’s not an inexpensive operation.
Our fish are raised on the finest European fish feed, developed specifically at the highest international standards.
Over the years, we have become a vital partner to our local hotel industry. We later offered our fish to the Sri Lankan household who have now started celebrating great meals with the family around our barramundi. During covid, we repeatedly challenged efficiencies and our supply side costs and managed to reduce prices to our clients. Last few months and weeks in particular have seen unprecedented cost increases driven by global raw material prices, freight, transport, fuel as well as a 65% drop of the LKR! Sigh!!!!
Therefore a kilo of whole barramundi that we priced @ LKR 700 wholesale in 2014, today has to be price marked @ LKR 1400 wholesale. A 100% increase in 8 years. Approximately 80% of that has come in the last 90 days!!
Dear consumer : please be assured that these price increases will add ZERO to our margins. Very very reluctantly, we are only passing on recent cost increases to our pricing. Also be assured that we will slash prices no sooner cost and exchange rates settle back down!
Stay safe. Eat healthy. Conserve! We are in this together!!